As digital marketing continues to skew toward video, YouTube is an essential part of your overall marketing mix.

Video editing can seem a daunting task at first, but keep these tips and tricks in mind, and you’ll soon be editing like a professional.

E-Commerce optimization is a holistic approach to improving your website and allowing visitors to easily convert into customers.

Twitter Ads can be a successful paid social avenue for a variety of brands and industries.

Is it worth it to use Instagram for your small business? Before committing time and energy, you should ask yourself a few quick questions.

The average Facebook post will reach just over 5 percent of your followers. What’s the answer? That’s exactly what we’ll cover here.

Learn about audience targeting options available for your Facebook ad account and how to use them.

Getting started with Google Shopping and not sure where to start? Read on to see how to improve your campaigns!

If you’re looking to take your video to the next level, personal or professional, here are a few solutions for your video editing needs.

With so many email marketing tools available today, where should you start? Which tool meets your business' unique needs? The answers below.

Isn't email marketing dead? Well, the short answer is: no. Email marketing is not only alive, it’s thriving!

This article aims to answer all your questions about in-house vs. agency marketing.

Creating a logo for your business can feel overwhelming. The best way to tackle your logo is to break it down into more manageable steps.

If you want to build a website that represents your brand and engages your target market there are several factors you need to consider.

We've gathered a comprehensive list of digital marketing terms to know in this emerging industry.

Millions of uers around the world use different engines to search the web, not necessarily Google.

Social proof is a powerful tool to convey trust and authority, and eventually increase your conversion rates.

Landing pages lead customers to a specific product, service or offer and encourage them to take action.

We review the various Google ranking factors and what they mean for website owners and SEO (search engine optimization) professionals.

In this post, I’ll share valuable tips for running LinkedIn Ads that drive results.