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ShivuKey
Jun 2, 20244 min read
Top 10 Email Warm-Up Tools
Warming up your email domain ensures that your emails land in the inbox, not the spam folder, by gradually building your sender reputation.


ShivuKey
Apr 30, 20243 min read
Retargeting vs. Remarketing
The difference between retargeting and remarketing, 2 significant and powerful marketing tools nowadays.


ShivuKey
Jun 4, 20233 min read
The Essential Responsibilities of a PPC Campaign Manager
Entrusting your PPC campaigns to a skilled PPC campaign manager can significantly enhance the success of your advertising efforts.


ShivuKey
Apr 23, 20233 min read
Maximizing Your Online Advertising Strategy: Choosing Between Facebook and Google Ads
Key differences between Facebook and Google Ads that advertisers should be aware of in order to make the most of their advertising budget.


ShivuKey
Feb 2, 20225 min read
An Introduction To YouTube Advertising
As digital marketing continues to skew toward video, YouTube is an essential part of your overall marketing mix.


ShivuKey
Sep 1, 20216 min read
Conversion Rate Optimization Tips For E-Commerce
E-Commerce optimization is a holistic approach to improving your website and allowing visitors to easily convert into customers.


ShivuKey
May 28, 20214 min read
An Introduction To Twitter Ads
Twitter Ads can be a successful paid social avenue for a variety of brands and industries.


ShivuKey
Mar 28, 20214 min read
Basic Facebook Targeting Options You Need To Know About
Learn about audience targeting options available for your Facebook ad account and how to use them.

ShivuKey
Mar 9, 20214 min read
Google Shopping Best Practices for Successful Campaigns
Getting started with Google Shopping and not sure where to start? Read on to see how to improve your campaigns!


ShivuKey
Dec 15, 20205 min read
20 Key Digital Marketing Terms You Should Know
We've gathered a comprehensive list of digital marketing terms to know in this emerging industry.


ShivuKey
Nov 17, 20204 min read
What Is A Landing Page?
Landing pages lead customers to a specific product, service or offer and encourage them to take action.


ShivuKey
Nov 2, 20205 min read
LinkedIn Ads Tips For Running Successful Campaigns
In this post, I’ll share valuable tips for running LinkedIn Ads that drive results.

ShivuKey
Oct 28, 20207 min read
Facebook Ad Objectives Explained
Before launching a Facebook campaign, make sure you're choosing objectives that align with your goals.


ShivuKey
Oct 20, 20204 min read
Calculating ROI For Digital Marketing Activities
The basic ROI equation is known as a ‘financial value’ measurement, and it represents the overall dollar value returned by an initiative.
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